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Brand Identity

A logo and visual system that makes your business instantly recognisable and consistent everywhere it appears.

Illustration of brand identity: logo, business card, letterhead and colour palette

Overview

A brand is more than a logo. It is the combination of how you look, how you sound and how consistently you show up. A clear identity makes your business easier to remember, easier to trust and easier to market.

We start by understanding who you serve and how you want to be seen, then build a visual system that works across your website, social media, print and everyday business documents.

Everything is documented in a brand guideline so that anyone on your team, or any designer or printer you work with, can apply your brand correctly.

What's Included

What you get with Brand Identity

Logo design

A primary logo plus horizontal, stacked and icon-only versions for different uses.

Colour palette

Primary and supporting colours chosen for meaning, contrast and accessibility.

Typography

Font pairings for headings and body text that suit your personality.

Brand guidelines

A document covering logo use, spacing, colours, fonts and dos and don'ts.

Templates

Ready-to-edit social media, document and presentation templates, for example in Canva.

Stationery & collateral

Business cards, letterheads, email signatures and other branded items.

Common Projects

What we typically build and deliver

New businesses & start-upsRebrands & logo refreshesInstitutions & training providersYouTube channels & personal brandsProduct lines & sub-brandsNGOs & community organisations

How It Works

Our process

Discovery

We learn about your business, audience, competitors and the feeling you want to create.

Concept

We develop logo directions and a first look at colours and typography.

Refine

We polish the chosen direction with your feedback.

Guidelines

We document the system and build your templates.

Handover

You receive all final files organised and ready to use.

Deliverables

What you receive at the end

  • Logo in vector (SVG / PDF) and PNG formats
  • Light, dark and single-colour logo versions
  • Colour palette with HEX and RGB values
  • Font recommendations and usage rules
  • Brand guidelines document (PDF)
  • Social media and document templates
  • Favicon and social profile images

FAQs

Common questions

Can you redesign my existing logo?

Yes. We can refresh a logo while keeping what people already recognise, or do a full rebrand if the business has changed direction.

Will I own the final logo?

Final artwork rights are transferred to you as agreed in the project quote, so you are free to use your brand across all channels.

How many logo concepts will I see?

The number of concepts depends on the package and is confirmed in your quote. We focus on a few strong directions rather than many weak ones.

Do I need brand guidelines?

We recommend them. They keep your brand consistent as more people create content for you, and they save time and money later.

Can you also build my website and social media content?

Yes. Identity work connects directly to our web design, graphic design and digital marketing services, so everything uses the same look and feel.

Ready to get started?

Tell us about your project and we will send a free quote, usually within 48 hours.